28 August 2015
I’ll be the first to admit that, even with 9 years in the exhibition and display industry, I am far from the most experienced person in the field. Even so, I have seen many changes in the exhibition industry in that short space of time. Before entering the world of exhibitions and display, I was in IT distribution and this sector is almost unrecognisable from 2006, a time in which Twitter had only just launched and the first iPhone was not going to be arriving until the following year.
25 February 2016
Ashfield Display is a division of Ashfield Printing Ltd, a well establish commercial printer based in Derby.
Ashfield printing offer an extensive product range printed products to businesses throughout the UK, including items such as: Business Cards, Brochures, Lifesize Cardboard Cuts Outs, Signage, Labels, and Banners.
10 September 2015
You could be sitting there reading this and thinking “Portable displays aren’t for me” and to be honest I don’t know if they are, but maybe you could spare a few minutes to read on and decide from there?
In my 9 years in the exhibition and display industry I have come across a number of common perceptions in regards to portable display equipment that have just enough truth to them that people believe them to be undeniable fact. I’m going to cover a few of them here and open up the discussion to see if they could help you in the future.
14 September 2015
The key to effective customer engagements at live events is planning, plan what you are going to do and start early!
So when and where are the best opportunities to connect with the attendees and create that engagement? I would focus on 3 key times and utilise a number of tactics.
- Before the Show
- During the Show
- After the Show
14 September 2015
Chosing a location is an important desision. In this artice we will look at how to make sure that you get the best space; what to look for when chosing a pitch and how to make the most of what you get.
There are several common trends that you want to be aware of when looking at a space to choose. Let’s go through some of the things that will help you and what you should try to avoid:
30 September 2015
In this post I'm going to look at how exhibitions and live events can help to overcome some of these challenges to help your sales team get better results.
Now I'm not saying that going to an event magically gives you access to a whole number of people who are ready to buy your product or service right now, but if you research and select the right show, they do give you access to a large number of people who could use you at some point.
23 October 2015
After months of planning, rehearsing & preparing the EXHIBITION DAY is finally here. It’s now time to hand over to your colleagues manning the stand, but how do you know if all your hard work is paying off? We may be able to help; we provide genuine & unbiased feedback on your exhibition stand!
Our FREE Mystery Shopper service was set up to help marketing professionals gain a ‘fly on the wall’ experience of their exhibition performance.
10 December 2015
Choosing an exhibition stand may seem confusing, but when you know what you need from your exhibition stands the decision becomes a lot easier. Here are some key considerations for choosing a suitable stand.
- What space have you booked?
- What are your goals for the stand?
- What space will you be displaying in?