Things to Consider when Choosing an Exhibition Display Stand

by Simon Connell

Things to Consider when Choosing an Exhibition Display Stand

What space have you booked?

•   Shell Scheme

•   Space only

•   Unsure

 

What are your goals for the stand?

•   To attract customers, get more leads

•   To pass on a specific message

•   To launch  a new product

•   To be seen at the show

•   To stand out at the show

•   To hold meetings with clients

•   To get people to take action

•   To network with the industry

 

Who are you looking to attract and what do you need to say to them?

 

What space will you be displaying in?

•   What floor space do you have?

•   Are back walls provided or do you have to make them?

•   Which sides have walls and which are open?

•   Where will people be coming from as they approach your space?

•   Do you have carpet, lights and electricity?

•   How do I find any of this out? {Link to email us with subject Help me define my stand space}

 

How often will you be using the display?

•   One time only

•   Just for this show each year

•   At all my other shows with the same space

•   Bits of it need to go out on a daily/weekly basis

 

How often will the message change?

•   We will keep the same branding for several years

•   This is a one off message for this event

•   We will change the message for each event we attend

•   We will probably tweak the message each year

 

How will you be transporting your stand?

•   We will send it up in a van with our events team

•   It will go in the back of my car when we go

•   I will take it on a train/plane to the destination and take it around with me personally

•   We will courier it to the destination for someone to pick up

 

What else do you need on the stand?

•   Reception point

•   TV screen

•   iPad holder

•   Literature displays

 

see our range of exhibition stands

Contact Us for Help to Choose 

Choosing an exhibition stand may seem confusing, but when you know what you need from your exhibition stands the decision becomes a lot easier.  Here are some key considerations for choosing a suitable stand.

What space have you booked?

- What are your goals for the stand?

- What space will you be displaying in?